Use Case: Amplifying Music Catalogs with BLCK UNICRN

Overview The music industry is more competitive than ever, with publishers and artists vying for the attention of audiences and digital service providers (DSPs) like Spotify, Apple Music, and TikTok. For music catalog managers, the challenge lies in making their assets stand out while delivering measurable results for artists and partners. BLCK UNICRN provides an innovative platform to create immersive experiences that elevate catalog visibility, engage audiences, and deepen relationships with key stakeholders.

The Challenge

Music catalog managers face several hurdles:

1. Catalog Visibility: Ensuring that decades-spanning catalogs get noticed amidst an oversaturated market.
2. Audience Engagement: Creating meaningful connections between audiences, DSPs, and the music itself.
3. Innovative Promotion: Moving beyond traditional marketing to create memorable experiences for catalog launches and promotions.
4. Measurable Impact: Demonstrating ROI for promotional efforts to artists, investors, and partners.

The Solution

BLCK UNICRN empowers music publishers and catalog managers to:

1. Create Immersive Launch Experiences
   • Design AR/VR-powered album launches, where audiences can virtually explore the story behind a catalog, interact with the music, and share their experiences online.
   • Host virtual "behind-the-scenes" tours or exclusive artist showcases to generate buzz.
2. Enhance Catalog Visibility
   • Use BLCK UNICRN’s tools to create interactive landing pages for catalogs, featuring dynamic playlists, artist stories, and shareable content to capture attention from DSPs and fans.
   • Integrate multimedia elements (e.g., videos, images, and interviews) to add depth to catalog promotions.
3. Engage Fans Through Interactive Campaigns
   • Leverage gamified experiences, such as trivia about a catalog’s history or augmented reality filters tied to iconic tracks, to connect with fans across platforms.
   • Offer exclusive rewards (e.g., unreleased tracks or merchandise) for participation.
4. Streamline Event Production for Catalog Activations
   • Use BLCK UNICRN to organize hybrid events, such as global listening parties or virtual songwriting workshops, that highlight the catalog’s relevance.
   • Simplify logistics for artist showcases and DSP partner events, ensuring seamless execution.
5. Measure and Optimize ROI
   • Gain access to real-time analytics that track audience engagement, campaign reach, and revenue impact.
   • Provide detailed reports to artists, partners, and stakeholders to showcase the success of catalog promotion efforts.

Success Story

Challenge: A leading music publisher needed to promote a newly acquired catalog of a legendary artist to generate interest among DSPs and fans while ensuring long-term relevance.

Solution: Using BLCK UNICRN, they created a series of immersive experiences, including:

• A virtual album launch featuring AR-enhanced visuals and behind-the-scenes stories.
• Interactive fan campaigns where users unlocked exclusive content by completing challenges tied to the artist’s music.
• A hybrid event for DSP partners, integrating live performances and data-driven showcases of catalog highlights.

Results:

• 20% Increase in catalog streams within the first month of launch.
• 150,000+ Fan Engagements across social platforms.
• 5 New Licensing Deals secured with DSPs.

Results and Takeaways

BLCK UNICRN transforms the way music catalogs are promoted by combining cutting-edge technology with seamless event production. Music publishers and catalog managers can use the platform to:

• Drive measurable engagement and revenue.
• Strengthen relationships with DSPs, artists, and fans.
• Position their catalogs as innovative and essential in a competitive market.

Elevate Your Music Catalogs with BLCK UNICRN BLCK UNICRN provides the tools to turn your music catalog into an unforgettable experience. From immersive launches to measurable ROI, it’s time to take your promotions to the next level. Contact us today or try our 7 day free trial to learn more!