At BLCK UNICRN, we believe fans aren’t just spectators—they’re co-creators. With that ethos in mind, BLCK UNICRN developed its Fan-Driven Experience model, enabling creators to collaborate directly with their audience to design immersive events that resonate on a personal level. This approach fosters community engagement, amplifies creative ideas, and strengthens the bond between artists and their fans.
An up-and-coming R&B artist, Serene, wanted to create an interactive experience around her album Wavelength. Instead of dictating every detail, she partnered with her fans using BLCK UNICRN’s tools to crowdsource ideas and turn her dream event into a reality.
1. Fan Polling via Events Platform: Serene used BLCK UNICRN’s fan engagement tools to survey her audience about the elements they wanted to see in the experience. Should it be intimate or grand? Virtual, in-person, or hybrid? Fans voted overwhelmingly for an in-person event with augmented reality elements.
2. Co-Creation Workshops: BLCK UNICRN’s collaboration platform facilitated virtual workshops where fans brainstormed ideas for themes, set designs, and interactive features. One standout suggestion was an “Aura Mapping” activity where fans’ mood-based preferences determined the lighting and music for different parts of the event.
3. Spaces Marketplace for Venue Selection: Based on fan input, Serene used BLCK UNICRN’s spaces marketplace to select a venue that matched the community’s aesthetic preferences—a chic warehouse space transformed into a glowing, ethereal world.
4. Interactive Fan Content Creation: Through the BLCK UNICRN talent marketplace, Serene invited fans with design and digital art skills to create AR visuals inspired by her album. Selected fan submissions were integrated into the experience, ensuring the event reflected the audience's creativity.
5. Data-Driven Merchandising: Leveraging BLCK UNICRN’s analytics tools, Serene identified her fans’ top preferences for merchandise. Exclusive fan-designed products, such as T-shirts featuring lyrics and AR-enabled posters, were pre-ordered and sold at the event.
Held in Los Angeles, Wavelength: The Fan Experience drew over 500 attendees. Highlights included:
Serene’s journey with BLCK UNICRN demonstrates the transformative power of fan-driven experiences. By giving fans a voice and the tools to contribute, creators can craft events that are not just attended but celebrated.
With BLCK UNICRN, fan collaboration isn’t just possible—it’s revolutionary. Try your 7 day free trial today!