The Roy Midas Experience: How SPIDR Built a World with BLCK UNICRN
Hip-hop artist and visionary storyteller SPIDR set out to create The Roy Midas Experience, an immersive narrative about a venture capitalist whose 7 Deadly Sins thesis made him a legend—until his mysterious disappearance following a final, enigmatic investment. To bring this ambitious vision to life, SPIDR turned to BLCK UNICRN’s all-encompassing operating system, leveraging its tools, talent, and resources to craft an experience that captivated audiences at Andreessen Horowitz's LA Tech Week.
How SPIDR Leveraged BLCK UNICRN’s Tools
Talent Marketplace: To produce high-quality digital content for the experience, SPIDR sourced top creatives—videographers, editors, and visual designers—from BLCK UNICRN’s talent marketplace. This streamlined his search and enabled him to assemble a professional team aligned with his artistic vision.
Courses for Storytelling: SPIDR honed his storytelling craft using BLCK UNICRN’s educational courses, which provided him with insights into creating compelling narratives and structuring immersive experiences that resonated with audiences.
Spaces Marketplace: Finding the right venue was critical to The Roy Midas Experience. Using the spaces marketplace, SPIDR secured a perfect location that amplified the thematic elements of his story while catering to 1,200 attendees at LA Tech Week.
Events Platform: SPIDR used BLCK UNICRN’s events platform to promote The Roy Midas Experience. The platform enabled him to create buzz among fans, founders, investors, and entertainment industry professionals, ensuring a sold-out event at one of the year’s biggest stages for innovation.
Fundraising Platform: Through BLCK UNICRN’s fundraising tools, SPIDR identified and partnered with Fever, a global leader in immersive experiences. Fever’s expertise in live event production further elevated the experience, ensuring flawless execution.
The Big Reveal at LA Tech Week
The culmination of months of hard work, The Roy Midas Experience premiered in front of an audience of 1,200 at Andreessen Horowitz's LA Tech Week. By seamlessly integrating storytelling, hip-hop, and interactive elements, SPIDR transported attendees into Roy Midas’s world, leaving an unforgettable impression.
Results and Takeaways
SPIDR’s journey showcases the power of BLCK UNICRN’s operating system as a one-stop solution for creators aiming to deliver boundary-pushing projects. By tapping into BLCK UNICRN’s talent marketplace, educational resources, spaces directory, events platform, and fundraising tools, SPIDR brought his vision to life, proving that with the right tools and partnerships, artists can reimagine the limits of their craft—and captivate the world. Try your 7 day free trial today!