Use Case: BLCK UNICRN for Experiential Production Companies

Challenge: Experiential production companies specializing in live, site-specific entertainment for sports, cultural, and entertainment events are tasked with creating memorable, immersive experiences that captivate audiences and deliver value for clients. As demand for innovative, tech-enabled productions grows, these companies face challenges in integrating cutting-edge tools like AR/VR, sourcing talent efficiently, and maximizing profitability while managing projects of varying scales and budgets.

Solution: BLCK UNICRN’s Platform Capabilities

1. Immersive Event Tools

• What it Does: Provides tools for designing and executing AR/VR-enhanced live events, enabling production companies to deliver dynamic, interactive experiences.
• Benefit: Enhances audience engagement by adding immersive elements such as augmented reality visuals, virtual interactions, or narrative-driven experiences.

2. Talent Marketplace

• What it Does: Connects production teams with a global network of talent, including performers, designers, and technical specialists skilled in immersive and multimedia productions.
• Benefit: Streamlines the process of sourcing the right talent for each project, ensuring productions are staffed with experts who align with creative and technical needs.

3. Fundraising and Monetization Tools

• What it Does: Offers solutions for pre-sales, sponsorship activation, and crowdfunding, allowing companies to secure funding and monetize events effectively.
• Benefit: Expands revenue streams by integrating sponsorship opportunities and audience-supported funding into event planning, boosting profitability.

4. Spaces Marketplace

• What it Does: Provides access to a directory of virtual and physical venues optimized for immersive experiences.
• Benefit: Simplifies venue selection by offering pre-vetted spaces equipped for AR/VR and other technical requirements, ensuring seamless production.

Key Outcomes

1. Creative Innovation: Elevate live productions with cutting-edge technology, delivering immersive experiences that captivate audiences and stand out in a competitive market.
2. Operational Efficiency: Minimize logistical complexities through streamlined talent sourcing, venue selection, and project management tools.
3. Revenue Optimization: Monetization tools ensure secure funding and profitable outcomes for projects of all sizes.
4. Scalability Across Budgets: Adapt to varying project scopes, from intimate gatherings to large-scale events, without compromising quality.

Example Use Case: Live Sports Activation

• Scenario: A production company is hired to create an engaging halftime show for a major sporting event with 50,000 attendees.
• Solution:
  • Utilize Immersive Event Tools to design AR effects that allow fans to interact with the show via their smartphones.
  • Source performers skilled in motion capture and mixed-reality production using the Talent Marketplace.
  • Secure sponsorship deals and integrate branded AR elements using Fundraising and Monetization Tools.
  • Book a high-tech venue through the Spaces Marketplace to ensure seamless AR/VR integration.
• Result:The activation captivates the audience, generates viral content, and delivers measurable ROI for the client.

By leveraging BLCK UNICRN’s platform, experiential production companies can integrate innovative technology, streamline operations, and unlock new revenue opportunities. These tools empower teams to create impactful, memorable experiences that inspire audiences and exceed client expectations. Try our 7 day free trial today!