Use Case: Empowering Intellectual Property (IP) Owners with BLCK UNICRN
Overview
BLCK UNICRN enables IP owners to transform their assets into immersive experiences that engage audiences, drive revenue, and expand brand presence across multiple formats. From entertainment franchises to corporate brands, our platform streamlines the process of creating and managing experiences while maintaining creative integrity and ownership.
Challenges for IP Owners
High Barriers to Entry: Activating an IP as an immersive experience often involves costly and time-consuming coordination with agencies, finding venues, and sourcing talent.
Lack of Transparency: Traditional methods rely heavily on third-party agencies with opaque pricing and processes, leading to unpredictability and inefficiencies.
Scaling Across Formats: IP owners struggle to adapt their assets for diverse formats such as live events, AR/VR storytelling, or interactive installations.
Audience Engagement: Maintaining fan interest and expanding reach while monetizing effectively can be challenging in saturated markets.
Immersive Experience Templates: Leverage pre-designed templates to create AR/VR activations, storytelling events, or live experiences tailored to the IP.
Audience Insights: Use data-driven recommendations to select formats and target audiences based on engagement history and trends.
Launch immersive activations with transparent pricing models
Monetize through ticket sales, premium fan engagement (e.g., meet-and-greets), or brand sponsorships.
4. Seamless Scalability Across Formats
Adapt the IP to multiple formats, including:
Immersive Concerts or Live Performances: Customizable events that engage fans in-person or virtually.
AR/VR Experiences: Interactive storytelling designed to deepen engagement.
Pop-Up Installations: On-the-go activations to test new markets or engage niche audiences.
5. IP Owner Retains Creative Control
IP owners maintain full control of their asset’s creative direction while leveraging BLCK UNICRN’s logistical and operational support.
Success Story
IP Owner: A media company managing a popular sci-fi podcast.
Challenge: Monetizing the IP beyond traditional audio streams and podcast sponsorships.
Solution: BLCK UNICRN facilitated the creation of an immersive storytelling event inspired by the podcast, featuring:
A live performance by the podcast cast.
Interactive AR puzzles related to the storyline.
A virtual experience for fans unable to attend in person.
Outcome:
$250,000 in ticket sales and merchandise revenue within the first month.
85% attendee retention for virtual post-show content.
Increased brand visibility, with 20% audience growth across social media platforms.
Why BLCK UNICRN?
For IP owners looking to activate their assets without the high costs and complexity of traditional methods, BLCK UNICRN provides:
Transparency: Clear, upfront pricing for all services.
Ease of Use: A user-friendly platform for seamless experience creation.
Scalable Solutions: Tools and resources for IP owners to expand their reach and generate significant ROI.